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What and Why.
What is a Clinical Online Therapeutic Education Website?
The development and ongoing support of an online therapeutic education website represents a strategic new dimension in your clinical/product marketing program. It enables your organization to establish itself as a clinical thought leader in your industry through hosting online educational resources for customers and prospects. Your commitment to “taking the lead” will allow your sales and marketing team to benefit from the website’s high visibility presence in your industry. It will set you apart from your competition as a company dedicated to providing useful learning tools that benefit daily clinical practice.
Facilitate ongoing discussions with customers and prospects
- Face-to-face engagement for the field sales and clinical team on eLearning opportunities that align with their therapeutic discussions
Differentiate clinical expertise of businesses vs. the competition
- Establish your organization’s website as THE place to visit for access to national thought leaders on specified clinical topics. You can ask them questions during live webinars and gain insights from them on clinical subject matter to help you improve your work performance
Expand ongoing audience reach on timely, relevant clinical topics that align with the interests of customers of prospects
- Supports presence of the field sales and clinical team when they are not in front of their customers and prospects
- Identify exposure and participation of eLearning website among customers
Gain valuable feedback from customers and prospects on clinical issues important to their practice
- Conduct periodic surveys and needs assessments
- Identify additional topics and resources based on learners’ webinar evaluations
Support In-service training needs for clinicians
- Certificates of participation may be applicable to meeting in-service training needs and requirements: provides value to learners who may share their learning experiences with colleagues
Builds credibility for the business through collaborations with respected key professional organizations and societies
- Expand audience reach and webinar participation to members of these organizations
Reinforce the clinical branding for an organization’s products/services
- Complementary and integral to core marketing/sales strategies
Educate customers and prospects on clinical topics that align with marketing/sales message strategies in the field
- Supplemental education tool to help showcase organization’s clinical expertise
Engage the sales field and clinical teams to penetrate the current accounts with program information as well as encourage group viewing of live webinars
- Flexibility in topic and speaker selection and ability to promote through the field
